Born and raised in San Francisco to parents of Hai Phong, Vietnamese origin, VVOUJI (Peter Mai) is an artist shaped by cultural diversity, resilience, and a relentless pursuit of purpose. Growing up in a city full of immigrants, he was surrounded by a melting pot of sounds and influences that later became the foundation of his own music. His Vietnamese heritage plays a crucial role in his composition and style, infusing his productions with deep emotion and rich storytelling.

VVOUJI’s journey into music was sparked at Ultra Music Festival 2018, where he experienced Above & Beyond at the trance stage. That moment planted the seed, but it was the loss of his best friend and his mother’s diagnosis with Lou Gehrig’s disease on the same day that truly ignited his commitment to music. When his mother passed in 2019, his artistic path became clearer—music was not just a passion but a purpose.

Between living in Hong Kong and Vietnam for over six years, VVOUJI developed a unique perspective on life, shaped by different cultures, experiences, and personal challenges. In 2023, he made a bold decision: he sold his house at a loss, donated most of his belongings to those in need, and traveled the world with whatever money he had left—all in search of deeper artistic and personal understanding.

Growing up as an only child, VVOUJI often felt the weight of imposter syndrome, lacking external validation and a support system to celebrate his successes. But through music, he found a way to express himself fully. His sound is best described as an emotional bomb—a fusion of identifiable, soft, and heartfelt breakdowns leading into explosive, euphoric drops. Influenced by Kaskade, Above & Beyond, and Ilan Bluestone, his music is both deeply personal and universally relatable.

His upcoming release, "In My Head" (April 2025), created with Justy, I.GOT.U., featuring Haluna, is a powerful testament to his journey—turning pain into energy, emotion into movement. VVOUJI is not waiting for the world to find him; he's traveling across the USA, showing up in unexpected places, connecting with fans, and discovering where his music resonates most.

At his core, VVOUJI lives by a simple but powerful mantra: "Move with Purpose." His ultimate goal is to headline Bill Graham Civic Center or Outside Lands in San Francisco, the city that raised him. But beyond fame, his mission is to inspire—to be the role model he never had.

Like a phoenix, VVOUJI rises from challenges, constantly evolving, and transforming through his journey. Whether through his music, his travels, or his story, one thing is certain—he is here to leave an impact on the dance floor worldwide.